
The only agency that combines aggressive performance marketing with deep policy expertise. We've scaled supplement, wellness, and healthcare brands to 20X growth while navigating the strictest advertising policies.
Get Your Growth Roadmap See Healthcare Case StudiesYou're caught between aggressive growth targets and restrictive advertising policies. One misstep costs you revenue, multiple violations cost you your account.
Every claim is scrutinized. Misleading health benefits, before-after images, and testimonials trigger instant rejectionsâyet these are exactly what drive conversions.
The Trap: Creative teams without healthcare policy expertise produce stunning ads that never make it past platform review.
Ashwagandha, NMN, CBD, fat burnersâspecific ingredients trigger automatic flags. Your best-selling products become impossible to advertise at scale.
The Result: 70-80% ad rejection rate on new creative variations. Your marketing team is paralyzed.
Google and Meta restrict remarketing for healthcare products. No customer lists, no website visitors, no warm audiencesâyou're forced to rely on expensive cold traffic.
The Impact: Your CAC is 3-5X higher than competitors who can remarket. Growth becomes unsustainable.
Scared of violations, brands over-sanitize everything. Generic landing pages, vague benefits, zero urgencyâconversions plummet even when ads get approved.
The Paradox: You're compliant but unprofitable. Policy-safe creative that doesn't convert is worthless.
ASCI, AYUSH, FDAâmultiple regulatory bodies monitor healthcare advertising. One public notice, and platforms proactively restrict your entire account.
The Fear: You're not just fighting platform policiesâyou're navigating government oversight with no expertise.
Your products work. You have proof. But you can't say "reduces anxiety," "boosts immunity," or "clinically proven" without triggering violations.
The Frustration: Your competitors make bold claims. You stay compliant and lose market share.
Every day your ads stay disapproved, competitors are scaling. Every month you lose to over-compliance, revenue leaks. You need someone who knows how to win this game.
Get Your Free Policy Rescue PlanMost agencies prioritize creative and targeting. We prioritize policy compliance FIRST, then optimize for performance. This is what separates 2X growth from 20X growth in healthcare.
We audit your entire funnel through a policy lens before launching a single campaign. From product claims to landing page copy to pixel implementation, we engineer compliance into every layer of your marketing stack. Then we scale aggressively within those boundaries.
While other agencies learn policy by getting your accounts banned, we've spent years mastering the nuances of healthcare advertising across platforms. We know what triggers reviews, how to appeal rejections successfully, and how to structure campaigns that pass even the strictest automated checks.
When Dharishah Ayurveda came to us, 60% of their product inventory was restricted due to policy violations. Their previous agency had triggered multiple account flags, leaving them unable to advertise their core products during peak season.
We conducted a complete policy remediation: restructured their product catalog, rewrote all ad copy and landing pages for compliance, implemented proper claims substantiation, and rebuilt their advertising infrastructure from the ground up.
The result? Not only did we lift all restrictions, we scaled their revenue to 20X original levels with zero policy violations and consistent, sustainable growth.
Get Similar Results for Your Brand
Ready to join them?
Start Your Growth JourneyEach healthcare vertical has unique challenges. We've mastered them allâfrom Supplements to Speculative treatment advertising.
We've worked with dozens of healthcare niches. If your brand faces policy challenges, we've likely solved them before.
Discuss Your Unique ChallengeFounder & CEO
Ex-Google, Ex-Trust&Safety
With 10+ years in Trust & Safety at Google Ads and Google Shopping, Rajanikar leads XafeAds with deep expertise in resolving digital ad policy issues. His mission: To help Small & Medium (SMB) advertisers navigate platform policies and keep their ads running smoothly
Chief Product & Policy Advisor
Ex-Google, Ex-YouTube, Ex-Trust&Safety
With 10+ years at Google & YouTube, Appurv brings deep expertise in ad policies, performance marketing, and account strategy. His insights help advertisers and agencies navigate complex policy challenges and maximize campaign success.
Our ex-Google team has the insider knowledge to navigate the most complex healthcare advertising policies. Let's scale your brand the right way.
Schedule Your Free Policy AuditGet answers to common questions about our policy-first performance marketing approach for healthcare brands.
No one can guarantee 100% immunity as platform policies evolve constantly. What we do provide:
Our team's experience writing these policies means we understand what triggers flags and how to navigate policy changes effectively.
Our leadership team includes ex-Googlers who implemented healthcare advertising policies. This means we understand the system from the inside, not through trial and error.
Our methodology:
This approach has helped our clients achieve substantial growth without account disruptions.
We focus on platforms with the most complex healthcare policies:
We concentrate our expertise where policy knowledge matters mostâGoogle and Meta account for the majority of digital healthcare ad spend.
For Product Restrictions (Google Shopping/Merchant Center):
For Campaign/Ad Restrictions (Google Ads):
For Meta Ads:
â ď¸ Pro Tip: If you see "Eligible (Limited)" status, your ads are running but with severely restricted reachâoften 70-90% reduction. This is as dangerous as full disapproval because you're spending money with minimal delivery.
Policy Remediation: 2-4 weeks to audit, address violations, and get campaigns approved
Initial Growth: 30-60 days to establish consistent scaling as we optimize creative and refine targeting
Significant Scale: 90+ days as we implement advanced strategies and expand reach
We build sustainable, policy-compliant infrastructure firstâthen scale strategically. Our approach prioritizes long-term, stable growth over quick wins that risk account health.
Yes. Account recovery is one of our core specialties. We've worked with brands to recover:
Our process involves deep audit, remediation planning, platform appeals, and ongoing compliance monitoring. Recovery timelines vary based on violation severity, typically 3-8 weeks. While we can't guarantee recovery in every case, our insider knowledge of appeal processes gives us strong success rates.
While we're not legal counsel, we work with regulatory frameworks and have experience with:
We audit your marketing materials to ensure consistency with regulatory standardsâbecause regulatory notices can trigger platform-wide restrictions. We serve as an informed first line of review.
Still have questions?
Schedule a Free ConsultationLet's audit your current setup and show you exactly where policy risks are blocking your growth.